Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games
Woo-yeul Baek (Department of Sport Management, Namseoul University, Daehak-ro, Cheonan-si, Korea), Kevin K. Byon and Charles W. Jones (Department of Kinesiology – Sport Management, Indiana University, Bloomington, IN, USA), Young-hwan Choi (Department of Sport Management, Namseoul University Daehak-ro, Cheonan-si, Korea)
| Year of publication: |
2014
|
|---|---|
| Authors: | Baek, Woo-yeul ; Byon, Kevin K. ; Jones, Charles W. ; Choi, Young-hwan |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 5/6, p. 261-278
|
| Subject: | sport sponsorship | team identification | sponsor identification | purchase intention | Korea | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Südkorea | South Korea | Profisport | Professional sports | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503697