Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis
Belén Ruiz; Águeda Esteban; Santiago Gutiérrez
| Year of publication: |
2014
|
|---|---|
| Authors: | Ruiz, Belén ; Esteban, Águeda ; Gutiérrez, Santiago |
| Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 17.2014, 4, p. 259-278
|
| Subject: | corporate reputation | loyalty and word of mouth | financial institutions | economic crisis | partial least squares | Firmenimage | Corporate reputation | Wirtschaftskrise | Economic crisis | Finanzsektor | Financial sector | Virales Marketing | Viral marketing | Reputation | Finanzkrise | Financial crisis | Spanien | Spain | Beziehungsmarketing | Relationship marketing | Partielle kleinste Quadrate | Partial least squares |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010532664