Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing
Year of publication: |
November 2018
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Authors: | Cao, Lanlan ; Li, Li |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 44.2018, p. 1-16
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Subject: | Multi-channel retailing | Cross-channel integration | Channel decision-making | Innovation diffusion | Retail innovation | Einzelhandel | Retail trade | Innovationsdiffusion | Vertriebsweg | Distribution channel | Innovation | Deutschland | Germany |
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