Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing
Lanlan Cao & Li Li
| Year of publication: |
November 2018
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| Authors: | Cao, Lanlan ; Li, Li |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 44.2018, p. 1-16
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| Subject: | Multi-channel retailing | Cross-channel integration | Channel decision-making | Innovation diffusion | Retail innovation | Einzelhandel | Retail trade | Innovationsdiffusion | Vertriebsweg | Distribution channel | Innovation | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949460