Determinants of satisfaction with imported Asian pears in the US : moderating role of Korea's country image
Sunhee Seo, Kawon Kim, Soo Yeon Im
| Year of publication: |
2023
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|---|---|
| Authors: | Seo, Sunhee ; Kim, Kawon Kathy ; Im, Soo Yeon |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 12, p. 5861-5879
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| Subject: | Accessibility | Quality perception | Price perception | Imported fruits | Country image | Asian pear | Südkorea | South Korea | Asien | Asia | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Obst | Fruit | Wahrnehmung | Perception | Import | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-09-2021-1394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461322