Determinants of services co-creation with business customers
Elodie Jouny-Rivier, Javier Reynoso and Bo Edvardsson
| Year of publication: |
2017
|
|---|---|
| Authors: | Jouny-Rivier, Elodie ; Reynoso, Javier ; Edvardsson, Bo |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 2, p. 85-103
|
| Subject: | Innovation | Business-to-business services | Commitment | Service co-creation | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Unternehmensdienstleistung | Business services | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2016-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654583