Determinants of shoppers' checkout behaviour at supermarkets
Mario J. Miranda
| Year of publication: |
2008
|
|---|---|
| Authors: | Miranda, Mario J. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 4, p. 312-321
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion | Wahrscheinlichkeitsrechnung | Probability theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798090