Determinants of Short-Term Export Performance in Pakistan

This research investigates the interdependency between independent variables (Increase of pricing strategy adaptation, Increase of export intensity, Firm's commitment to exporting, Export market development, Export market competition, Past Pricing Strategy Adaptation, Past Export Performance Satisfaction, Past Export Intensity, Export market distance) and dependent variables (i.e. Expected Short-Term Export Performance improvement) of export performance. The framework is tested via a survey through questionnaire from industrial exporters of textile in Pakistan. Findings revealed that the past export performance satisfaction is positively correlated with Expected Short-Term Export Performance and it is the only important indicator that is associated significantly to short-term export performance improvement in textile sector of Pakistan