Determinants of social media website attractiveness
Bernd W. Wirtz; Robert Piehler; Sebastian Ullrich
| Year of publication: |
2013
|
|---|---|
| Authors: | Wirtz, Bernd W. ; Piehler, Robert ; Ullrich, Sebastian |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 1, p. 11-33
|
| Subject: | Web 2.0 | social media | attractiveness of websites | structural equation modeling | Social Web | Social web | Website | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766341