Determinants of soft drink customer satisfaction and purchase intentions : comparison between Tanzania's and South Korea's customers
Raina Marius, Robert Suphian and Dev Jani
| Year of publication: |
2020
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|---|---|
| Authors: | Marius, Raina ; Suphian, Robert ; Jani, Dev |
| Published in: |
Business management review : journal of the University of Dar es Salaam Business School. - Dar es Salaam : University of Dar es Salaam Business School, ISSN 2546-213X, ZDB-ID 2905796-6. - Vol. 23.2020, 1, p. 70-78
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| Subject: | Tanzania | South Korea | beverage | satisfaction | intention | comparative | Südkorea | Tansania | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/4602 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012225545