Determinants of source credibility in terms of herd behaviour and the anchoring effect : the case of instagram influencers$dSefa Ozdemir, Serdar Pirtini
| Year of publication: |
2024
|
|---|---|
| Authors: | Ozdemir, Sefa ; Pirtini, Serdar |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 15.2024, 3, p. 40-55
|
| Subject: | anchoring effect | behavioural economics | experimental design | herding behaviour | influencer marketing | source credibility | Herdenverhalten | Herding | Experiment | Glaubwürdigkeit | Credibility | Verhaltensökonomik | Behavioral economics | Anlageverhalten | Behavioural finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2024.3-04 [DOI] hdl:11159/703162 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015195819