Determinants of the online purchase intention : hedonic motivations, prices, information and trust
| Year of publication: |
2022
|
|---|---|
| Authors: | Santo, Pedro Espírito ; Marques, Alzira Maria Ascensão |
| Published in: |
Baltic journal of management : BJM. - Bradford : Emerald, ISSN 1746-5273, ZDB-ID 2241820-9. - Vol. 17.2022, 1, p. 56-71
|
| Subject: | Access to information | Electronic commerce | Hedonic motivation | Price | Purchase intention | Trust | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Electronic Commerce | E-commerce | Hedonischer Preisindex | Hedonic price index | Kaufmotiv | Consumer motivation |
-
John, Annie, (2024)
-
Wang, Bin, (2022)
-
Is 'she' more impulsive (to pleasure) than 'him' during livestream e-commerce shopping?
Huang, Qianru, (2024)
- More ...
-
Determinants of the online purchase intention : hedonic motivations, prices, information and trust
Santo, Pedro Espírito, (2021)
-
The role of customer engagement in the COVID-19 era
Santos, Sara, (2021)
-
The role of social media in sustainable branding : a systemic literature review
Santos, Sara, (2024)
- More ...