Determinants of user innovator behaviour in the silver market
Konstantin Wellner and Cornelius Herstatt
| Year of publication: |
2014
|
|---|---|
| Authors: | Wellner, Konstantin ; Herstatt, Cornelius |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 18.2014, 6, p. 1-24
|
| Subject: | User innovation | lead user | silver market | age | use experience | technical expertise | product knowledge | determinants | Kundenintegration | Customer integration | Innovation | Produktentwicklung | New product development | Ältere Menschen | Elderly people | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Silber | Silver | Produktgestaltung | Product design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010475697