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Paying for no reason? (Mis-)perceptions of product attributes in separate vs. joint product evaluation
Christopoulos, George, (2011)
Reducing the impact bias in judgments of post-decisional affect: Distraction or task interference?
Sevdalis, Nick, (2009)
Anticipating a regrettable purchase : Implications of erroneous affective forecasting for marketing planning
Sevdalis, Nick, (2008)