Determinants of willingness to pay when purchasing sustainable products : a study from the shoe industry
Year of publication: |
2020
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Authors: | Walcher, Dominik ; Ihl, Christoph |
Published in: |
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness. - Wiesbaden : Springer Gabler, ISBN 978-3-658-27240-1. - 2020, p. 287-303
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Subject: | Shoes | sustainability | ecology | consumer behaviour | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Schuhindustrie | Footwear industry | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Umweltbewusstsein | Environmental consciousness |
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