Determinants of word of mouse in purchase of mobile phones
T. Frank Sunil Justus and T. Sunitha
| Year of publication: |
July-September 2017
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|---|---|
| Authors: | Justus, T. Frank Sunil ; Sunitha, T. |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 15.2017, 3, p. 70-79
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| Subject: | Word of mouse | Time | Credibility | empathy | neutral source | Mobiltelefon | Mobile phone | Glaubwürdigkeit | Konsumentenverhalten | Consumer behaviour | Emotion | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011977006