Determinants that influence consumer behaviour : an empirical study applied to air transport in Portugal
Year of publication: |
2025
|
---|---|
Authors: | Vicente, José Manuel ; Reis, Felipa Lopes dos ; Gil, João Lamy |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 36.2025, 1, p. 112-132
|
Subject: | consumer behaviour | customer loyalty | determinants | making-decision policy | TAP Air Portugal | Konsumentenverhalten | Consumer behaviour | Portugal | Luftverkehr | Air transport | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline |
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