Determining business models in bottom-of-the-pyramid markets
| Year of publication: |
2013
|
|---|---|
| Authors: | Jun, Sungbum ; Lee, Dongmyung ; Park, Jinwoo |
| Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 113.2013, 7 (16.8.), p. 1064-1082
|