Determining store attribute salience on store choice behaviour in an emerging market : the case of Indian grocery market
Shashank Mehra, Moonis Shakeel
| Year of publication: |
2016
|
|---|---|
| Authors: | Mehra, Shashank ; Shakeel, Moonis |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 12.2016, 4, p. 489-507
|
| Subject: | store choice | format choice | socio-demographic profile | consumer behaviour | retailing | organised retail and unorganised retail in India | India | Indien | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664732