Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Pedro Marcelo Torres, Mário Gomes Augusto and João Veríssimo Lisboa (School of Economics, University of Coimbra, Coimbra, Portugal)
| Year of publication: |
2015
|
|---|---|
| Authors: | Torres, Pedro Marcelo ; Augusto, Mário Gomes ; Lisboa, João Veríssimo |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 6, p. 944-956
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| Subject: | Brand equity | SEM | Brand loyalty | Perceived quality | Brand awareness | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Markenführung | Brand management | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2014-0211 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447747