Determining the main dimensions that affect e-customer relationship management readiness in the Egyptian banking industry
N. El Essawi and R. Abd El Aziz
| Year of publication: |
2012
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|---|---|
| Authors: | Essawi, N. El ; Aziz, R. Abd El |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 3/4, p. 217-234
|
| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Befragung | Interview | Unternehmenskultur | Corporate culture | Bank | Ägypten | Egypt | 2003-2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783501