Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
M. Alshurideh, B. Al Kurdi, A. Abu Hussien and H. Alshaar
| Year of publication: |
October 2017
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|---|---|
| Authors: | Alshurideh, M. ; Al Kurdi, Barween ; Hussien, Alhareth Mohammed Abu ; Alshaar, H. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 5, p. 513-532
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| Subject: | Ethics | advertising | ethical advertising | children abuse | sexual appeals | fear appeals | deception | Werbung | Advertising | Ethik | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Sexualität | Sexuality | Werbebeschränkung | Advertising regulation | Unternehmensethik | Business ethics | Zielgruppe | Target group | Jordanien | Jordan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2017.1322126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849992