Determining the quality of conjoint analysis results using violation of a priori signs
| Year of publication: |
2005
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|---|---|
| Authors: | Mishra, Sanjay ; Umesh, U.N. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 3, p. 301-311
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