Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Guijun Zhuang; Neil C. Herndon; Nan Zhou
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhuang, Guijun ; Herndon, Neil C. ; Zhou, Nan |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 3, p. 187-207
|
| Subject: | business marketing | buyer-seller relationship | China | conflict spiral theory | deterrence theory | exercise of coercive power | industrial marketing | marketing channels | power | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010465720