Developing a brand performance model based on customer-based brand equity in the market of Iran's banking services
Seyed Reza Jalalzadeh, Ali Kazemi, Azarnoush Ansari
| Year of publication: |
2021
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|---|---|
| Authors: | Jalalzadeh, Seyed Reza ; Kazemi, Ali ; Ansari, Azarnoush |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 23.2021, 4, p. 559-585
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| Subject: | customer-based brand equity | CBBE | customer relationship equity | brand performance | Delphi method | banking services | brand identity | Iran | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Bank | Bankgeschäft | Banking services | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.114714 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514089