Developing a cause and effect model of factors influencing fast food restaurants' service quality using DEMATEL
Year of publication: |
2015
|
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Authors: | Hsieh, Pei-Ling ; Yeh, Tsu-Ming |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 20.2015, 1, p. 21-42
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Subject: | decision making trial and evaluation laboratory | DEMATEL | fast food restaurants | service quality | Dienstleistungsqualität | Service quality | Gastronomie | Restaurant industry | Fast Food | Fast food | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour |
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