Developing a common language for using social marketing : an analysis of public health literature
Gwendolyn P. Quinn; Jane Ellery; Kamilah B. Thomas; Robert Marshall
| Year of publication: |
2010
|
|---|---|
| Authors: | Quinn, Gwendolyn P. ; Ellery, Jane ; Thomas, Kamilah B. ; Marshall, Robert C. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 27.2010/11, 4, p. 334-353
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| Subject: | Social Marketing | Social marketing | Definition | Bibliometrie | Bibliometrics | Fachzeitschrift | Journal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825662