Developing a compelling brand positioning
Alice M. Tybout and Brian Sternthal
| Year of publication: |
2010
|
|---|---|
| Authors: | Tybout, Alice M. ; Sternthal, Brian |
| Published in: |
Kellogg on marketing. - Hoboken, NJ : Wiley, ISBN 978-0-470-58014-1. - 2010, p. 73-91
|
| Subject: | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664286