Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger
| Year of publication: |
2019
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|---|---|
| Authors: | Cheung, Man Lai ; Pires, Guilherme D. ; Rosenberger, Philip J. |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 17.2019, 3, p. 243-261
|
| Subject: | social media marketing | SMM | brand management | brand knowledge | brand awareness | brand image | product involvement | Hong Kong | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Hongkong | Social Web | Social web | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012021617