Developing a conceptual understanding of consumer-based league brand associations
Thilo Kunkel; Daniel Funk; Ceridwyn King
| Year of publication: |
2014
|
|---|---|
| Authors: | Kunkel, Thilo ; Funk, Daniel C. ; King, Ceridwyn |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 1, p. 49-67
|
| Subject: | Profisport | Professional sports | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367438