Developing a global CRM strategy
M. Shumanov; M. Ewing
| Year of publication: |
2008
|
|---|---|
| Authors: | Shumanov, M. ; Ewing, Michael |
| Published in: |
Strategic knowledge management in multinational organizations. - Hershey, Pa. [u.a] : Information Science Reference, ISBN 978-1-59904-630-3. - 2008, p. 342-355
|
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation | Finanzdienstleistung | Financial services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003545760