Developing a global CRM strategy
Michael Shumanov; Michael Ewing
| Year of publication: |
2009
|
|---|---|
| Authors: | Shumanov, Michael ; Ewing, Michael |
| Published in: |
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-154-4. - 2009, p. 77-90
|
| Subject: | Beziehungsmarketing | Relationship marketing | International | Bank | Empirische Methode | Empirical method | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950307