Developing a market-specific destination image scale : a nomological validation approach
Chun-Chu Chen, Yueh-Hsiu Lin, Jie Gao, and Gerard Kyle
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Chun-Chu ; Lin, Yueh-Hsiu ; Gao, Jie ; Kyle, Gerard |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 20.2015, 1, p. 3-12
|
| Subject: | Destination image | Destination saliency | Nomological validation | Scale development | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Messung | Measurement | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010516616