Developing a marketing strategy for nonprofit organizations: an exploratory study
Jennifer A. Pope; Elaine Sterrett Isely; Fidel Asamoa-Tutu
| Year of publication: |
2009
|
|---|---|
| Authors: | Pope, Jennifer A. ; Isely, Elaine Sterrett ; Asamoa-Tutu, Fidel |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 21.2009, 2, p. 184-201
|
| Subject: | Michigan | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003856328