Developing a measure of risk adjusted revenue (RAR) in credit cards market : implications for customer relationship management
Shweta Singh; B. P. S. Murthi; Erin Steffes
| Year of publication: |
2013
|
|---|---|
| Authors: | Singh, Shweta ; Murthi, B. P. S. ; Steffes, Erin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 224.2013, 2 (16.01.), p. 425-434
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kreditkarte | Credit card |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009683055