Developing a measurement scale for event image
Claire Qian Deng; Mimi Li; Han Shen
| Year of publication: |
2015
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|---|---|
| Authors: | Deng, Claire Qian ; Li, Mimi ; Shen, Han |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 2, p. 245-270
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| Subject: | event image | mega event | World Expo | scale development | exploratory factor analysis | EFA | confirmatory factor analysis | CFA | Faktorenanalyse | Factor analysis | Großveranstaltung | Big event | Event-Marketing | Event marketing | Sportveranstaltung | Sport event | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011282976