Developing a model of online shopping experience in mobile retailers : an empirical investigation
Year of publication: |
2022
|
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Authors: | Jami Pour, Mona ; Hajibabae, Mahsa ; Abbasi, Fatemeh |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 13.2022, 3, p. 282-307
|
Subject: | online shopping experience | mobile retailer | personality traits | mobile skills | perceived usefulness | perceived enjoyment | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Mobile Business | Mobile business |
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