Developing a model to analyse customers' purchasing intention with emphasise on the role of eWOM dimensions in social networks
Homa Kavoosi Kalejahi, Hossein Bodaghi Khajeh Noubar, Reza Rostamzadeh
| Year of publication: |
2022
|
|---|---|
| Authors: | Kalejahi, Homa Kavoosi ; Noubar, Hossein Bodaghi Khajeh ; Rostamzadeh, Reza |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 13.2022, 2, p. 145-174
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| Subject: | electronic word of mouth | eWOM | perceived quality | purchasing intention | social networks | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2022.121956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013198067