Developing a new lifestyle instrument : an analytic hierarchy process-based approach
Arham Adnan, S.M. Fatah Uddin and Mohd. Mehdi
| Year of publication: |
2022
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|---|---|
| Authors: | Adnan, Arham ; Uddin, S. M. Fatah ; Mehdi, Mohd. |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 27.2022, 1, p. 1-21
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| Subject: | new scale development | lifestyles | psychographics | values and life style | VALS | activities | interests and opinions | AIO | analytic hierarchy process | AHP | AHP-Verfahren | AHP approach | Lebensstil | Lifestyle |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2022.120407 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012887893