Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Marcel M. Zondag (Department of Marketing, Haworth College of Business, Western Michigan University, Kalamazoo, Michigan, USA), Kyle E. Brink (Department of Management, Haworth College of Business, Western Michigan University, Kalamazoo, Michigan, USA)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Zondag, Marcel M. ; Brink, Kyle E. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 4, p. 313-331
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| Subject: | CPG | merchandising | in-store | shopper marketing | relationship management | sales recruitment and management | industrial marketing | business marketing | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Lieferantenmanagement | Supplier relationship management | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2015.1115704 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432746