Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Fabian Eggers, Thomas Niemand, Sascha Kraus, Matthias Breier
| Year of publication: |
2020
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|---|---|
| Authors: | Eggers, Fabian ; Niemand, Thomas ; Kraus, Sascha ; Breier, Matthias |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 72-82
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| Subject: | Customer orientation | Entrepreneurial marketing | Entrepreneurial orientation | Market-driving | Resource leveraging | Scale development | Entrepreneurship | Entrepreneurship approach | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Marketing | Unternehmensgründung | Business start-up | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.11.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230439