Developing a scale for stakeholder orientation
| Year of publication: |
2007
|
|---|---|
| Authors: | Yau, Oliver H.M. ; Chow, Raymond P.M. ; Sin, Leo Y.M. ; Tse, Alan C.B. ; Luk, C.L. ; Lee, Jenny S.Y. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 11, p. 1306-1327
|