Developing a strategic advertisement method "VUCMIN" to enhance the desire of customers for visiting dealers
Manabu Yamaji; Satoru Hifumi; M. Murat Sakalsiz; Kakuro Amasaka
| Year of publication: |
2010
|
|---|---|
| Authors: | Yamaji, Manabu ; Hifumi, Satoru ; Sakalsiz, M. Murat ; Amasaka, Kakuro |
| Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 24421066. - Vol. 6.2010, 3, p. 1-11
|
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009885995