Developing a strategic framework of key account performance
Eli Jones; Keith A. Richards; Diane Halstead and Frank Q. Fu
| Year of publication: |
2009
|
|---|---|
| Authors: | Jones, Eli ; Richards, Keith A. ; Halstead, Diane ; Fu, Frank Q. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 3/4, p. 221-235
|
| Subject: | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887632