Developing a strategic framework of key account performance
Eli Jones, Keith A. Richards, Diane Halstead and Frank Q. Fu
| Year of publication: |
2011
|
|---|---|
| Authors: | Jones, Eli ; Richards, Keith A. ; Halstead, Diane ; Fu, Frank Q. |
| Published in: |
Strategic sales and strategic marketing. - London [u.a.] : Routledge, ISBN 978-0-415-61451-1. - 2011, p. 33-47
|
| Subject: | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798059