Developing an alternative approach to the measurement of B2B relationship health
Year of publication: |
2023
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Authors: | Bignoux, Stephane ; Gray, David ; Booth, Anna Tudehope |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 8, p. 2066-2092
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Subject: | B2B relationships | Emotion | Interaction | Organization | Psychotherapy | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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