Developing an effective loyalty program using goal-gradient behavior in tourism industry
Tae Ho Song, Sang Yong Kim, Woo Li Ko
| Year of publication: |
January-April 2017
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|---|---|
| Authors: | Song, Tae Ho ; Kim, Sang Yong ; Ko, Woo Li |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 1/3, p. 70-81
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| Subject: | Temporal construal theory | temporal distance | goal-gradient hypothesis | loyalty programs | reward description | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2015.1130110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669954