Developing an instrument to measure consumers' multimedia usage in the purchase process
Hilde A. M. Voorveld, Fred E. Bronner, Peter C. Neijens, and Edith G. Smit
| Year of publication: |
2013
|
|---|---|
| Authors: | Voorveld, Hilde A. M. ; Bronner, Fred ; Neijens, Peter C. ; Smit, Edith G. |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 15.2013, 1, p. 43-65
|
| Subject: | Kaufentscheidung | Purchase decision | Mediennutzung | Media usage | Multimedia | Messung | Measurement | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738737