Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process
| Year of publication: |
2013
|
|---|---|
| Authors: | Voorveld, Hilde A. M. ; Bronner, Fred E. ; Neijens, Peter C. ; Smit, Edith G. |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 20100279. - Vol. 15.2013, 1 (1.1.), p. 43-65
|