Developing and teaching an online MBA marketing research class : implications for online learning effectiveness
Qin Sun; Gopala Ganesh
| Year of publication: |
2014
|
|---|---|
| Authors: | Sun, Qin ; Ganesh, Gopala K. |
| Published in: |
Journal of education for business. - Washington,DC : Heldref, ISSN 0883-2323, ZDB-ID 633641-3. - Vol. 89.2014, 7, p. 337-345
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| Subject: | MBA education | marketing marketing research | online teaching | pedagogy | Betriebswirtschaftsstudium | Graduate business education | E-Learning | E-learning | Marktforschung | Market research | Pädagogik | Pedagogy | Internet | Fernunterricht | Distance learning | Lehrplan | Curriculum | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471813