Developing and testing a customer value co-creation model of higher education institutions
Mei Teh Goi, Vigneswari Kalidas and Norzita Yunus
| Year of publication: |
2024
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|---|---|
| Authors: | Mei Teh Goi ; Vigneswari Kalidas ; Norzita Yunus |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 2, p. 777-801
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| Subject: | Co-creation | co-creation experience | customer satisfaction | interaction | resources | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Hochschule | Higher education institution | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2022.2076275 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189772